(Miracle, 2015). There is an increased demand of the product offered by the company in the Asia-pacific region (12%) sales growth and the brand has further strengthened its makeup & skincare category through product development and product line extension strategies.. Introduction “Maybelline New York” is a mass cosmetic market brand, owned by the well-known French corporation “The L’Oreal Group”. Maybelline realized that market growth and the global expectations of their niche would require a more refined strategy. L'Oréal Price/Pricing Strategy: Below is the pricing strategy in L'Oréal marketing strategy: L'Oréal is one of the leading global cosmetic brands. Maybelline was the first to launch a formula that addressed aging issues. Currently, Maybelline has presented itself through a sophisticated outlook and targets the upper and middle-class individuals in the society in offering accessible cosmetics. It was the weak positioning of Maybelline’s marketing (Hennessy & Tybout 2004). Strategies Drives Maybelline Sales and Loyalty . As a result they earn huge profits from this division. Long-time client Maybelline New York needed to improve loyalty in its cosmetics business, where consumers tend to use multiple brands for their range of makeup needs. The Maybelline cosmetics company applies the business level strategies to maintain market dominance and to help in growing the brand. One of these advantages is the cost advantage, which gives some companies a lead over others by better pricing strategies. Maybelline Target Market Essay Sample: Consumer Behaviour Report . Maybelline setting its strategy, not a detail launching or communication plan. Pricing strategy. The consumer products division brands are distributed in retail channels making it available to the mass market. The key to the success of the brand in shaping conversations is its expert use of integrated marketing. strategies and development of competitive advantages (Bowman & Ambrosini, 2007). Maybelline has certain competitive advantages that persuade customers to purchase their products over those of competing cosmetic brands. The business level strategies are based on the porter’s five forces model of assessing the market. Therefore, it is highly recommended that the company should carry out further research to form a specific product marketing plan, if it decides to extend the portfolio and consumer base. Women of this age group can find Maybelline products in low price, big-box stores (Maybelline Sales). Market experts say that this pricing strategy — with Maybelline sitting between budget (Elle 18/Street Wear) and premium (Revlon, L’Oreal, Chambor, Lakme) brands — is a clever one. Marketing Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. Being one of the main brand leaders in mass cosmetics category, “Maybelline” has been represented in over 120 countries since 2008. The critical reason why Revlon surpassed Maybelline through its Age-Defying Makeup was evident. Customer analysis in the Marketing strategy of L’Oréal – . Structurally, Maybelline must adhere to sales goals based on their contribution margin from L'Oreal. 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