We need to break your goals down into small parts. Adam Greco, Senior Director, Technology Solutions. 7.4 Use psychological power words. There’s a ton of power in the “why.”. Could you run some Facebook ads or send a newsletter more often? Examples: To increase your mailing list subscribers per 20% in 3 months. And that’s probably true. It provides value from the very beginning of the relationship, and importantly, is information that people want to access. Neil Patel discovered that “of all the marketing channels [he has] tested, email continually outperforms them all”. Adding 1,000 new visitors a month doesn’t seem as daunting as finding 10,000 overnight, right? What is your current open rate? Blogging for business or projects, or business blogging as we call it in the form of creating and publishing short-form content…. With your subscriber rate rising, let’s send them some emails! About | Blog | Write For Us | Contact | Sitemap | Privacy Policy | Join Our Telegram Group Bitcatcha participates in various affiliate marketing programs, which means Bitcatcha gets paid commissions on purchases made through our links to retailer sites. If you increase visitors to 10,000, you’re generally going to increase your income to roughly $2,500 (that’s not an exact science, but you get the point!). Found insideWeb Strategy Objective: Enhance search engine optimization (SEO) strategies to improve search-engine ... Twitter advances web strategy (i.e., drives traffic to your website or blog) in at least three ways: (1) through messages that draw ... Boosting your subscribers is an essential goal. How to achieve it: Content is your best opportunity here. To establish a relationship with a potential client There are many ways to communicate with a client Website... 2. They keep me on track, and it’s the only way to grow a business. This is probably the most popular blog goal since blogging is a great way to establish thought... Attract new customers or generate leads. In 90 days I will have published X number of blog posts. They’re interested in what you have to offer and they’re more likely to convert. 202002358R. Make your checkout/download/subscribe process seamless and easy. Offer an incentive like a free course, eBook, or better yet a ‘content upgrade’. Found inside – Page 100With user interaction with the corporate website –user experience– the aim is to reach three objectives that are ... of the marketing objectives for the user experience in the company digital ecosystem –website, social networks, blog–. Google’s goal is to provide searchers with websites holding information on what they seek. Found insideYou cannot be effective without an objective. Whether you plan to write a blog post, contributed article, technical paper, website copy, investor report, or email to the management team, don't start without a goal in mind. Let’s try to double it. Visitors are less likely to ‘bounce’ when your site loads quickly. Each of these ways offers an opportunity for your customers to connect with you. Just the words “blog goals” sound mysterious and ominous enough to cause many prospective bloggers to run from their blogging platform, never to return again. Learn how to start and maintain a thriving blog. Found inside – Page 132(Learning objective 2) above & Beyond Create a blog Use the link provided on the companion website for this textbook or research other free blogging sites. Follow the instructions on the site to create your own blog. Then with time, they will be ready to take the step of a phone call or email. This will track your conversion rate, and let you keep a record of its performance. Your goal here isn’t more content. How to do it: Start by choosing highly-targeted keywords for your site, and use them to optimize your on-site SEO. Found insideBlogging primarily involves publishing written content on a niche of topics on your website. Most bloggers present themselves as experts (or at least knowledgeable) on their selected niche and offer advice to their audience. Let’s say you got 100 customers last month. By providing free content on your blog, you can attract a high-quality relevant audience to your website. Here are 4 ways to take your goals from good to great. Obviously, the end-game is to boost your sales and/or downloads. 2. This means it makes sense to weave links into your blog post to other blog posts and content pages on your website, making sure of course that they make sense for the person reading the post. (MailChimp shown below). Create content that people want to share. …to get your business more online visibility. Found inside – Page 36Think about it: Websites that help you create blogs and set up hosting accounts only make money when you're able to successfully set up your blog. And if they made it too hard, they'd lose a lot of money. As a result, once you start the ... Quite simply, more traffic equals more sales, more subscribers, and more opportunity. By clicking on them you don't pay any more and I might earn a few pennies for coffee.Copyright © 2008 - 2019, Mozak Design, LLC. Weekly objectives – What do you need to do every week to hit that monthly goal? The ultimate goal in creating blogs is to drive as much traffic to your website as possible. When you create a blog post this creates one more indexed page on your website, meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website. The Purpose of a Blog and What It Does For Your Business. Now, as promised, let’s jump into the real website goals! Attract new audience. Some tasks you need to do daily, some are weekly and some are monthly. Goal: Becoming an authoritative resource. Pick a web host. Push yourself. You should also create a backlinks strategy, using guest-posts and various other methods to generate internal links back to your website. You can’t just show up at an airport and hop on the next plane. Found inside – Page 12objectives. When it comes to a corporate website, there are many vested interests, and one person's top priority is another person's afterthought. Web developers often find themselves ... Add a corporate blog written by the CEO. How to measure it: Use your store mechanism to monitor your monthly revenue. How to measure it: Good ol’ Google Analytics. How to do it: Use ‘up selling’ to encourage a impulse purchase at the checkout. Found inside – Page 23Discussion of Goals and Objectives Goals and objectives are refined by the results of environmental scanning and ... goal to “increase visits” included an objective to “redesign website; create a blog, create educational website. This is the percentage of website visitors that buy or download. Shifting to self hosting. More length, more detail, more research and multimedia. Another really great purpose for a blog post, and one which often gets overlooked, is to grow your email list. The bottom line is people like to buy from people they know and like. The whole point of having a website is for it to help your organization in some way. Measurable – You need goals you can test, define, and measure. Andrew Bethune. A/B testing is a fantastic way to improve your website based on real information about what your users prefer. Ltd. a company registered in Singapore. No matter how engrossing your articles are, visitors won’t bother taking a look if they are not well presented. Using the creation, performance and optimization goals your blog will be at the top in no time. Use the ‘related articles’ technique to make sure people are clicking on more than one page. Choose figures that are achievable, but ambitious too! By improving your conversions, you get more value from every visitor. Respond to tweets and questions. The problem is that a blog is a journey. Generate a list of all your goals for the fiscal year. How to do it: There are all sorts of tricks here. →. Take a day-by-day approach to boosting your social media numbers with regular posts. They may then choose to subscribe to your newsletter mailing list. 3. To increase the quality of relevant content. 7 Examples of Well Written About Pages for Blogs and Websites. There are many good reasons to create a blog. rules: Specific – Take a look at these two goals: “I want more website income” OR “I want a 20% increase in revenue by January 2017”. Privacy Policy, customers prefer to scan headers and lists. Google holds the key to huge, untapped traffic. Similarly, your blog is a voyage you take with your readers. 7 Tips to Write an Effective Blog Description. But you’ll notice how this is the only goal that doesn’t have a quantifiable figure. Higher Twitter and Instagram followers means a bigger reach for your brand. In my opinion, Backlinko is the single best resource for SEO, so follow their many guides. So one of the first things you’ll want to do is figure out why you’ve decided to use a blog. Conversion Merely attracting traffic is not enough. Some customers may know that they are ready to work with you and will call or email your business. If you focus on all the goals above, you will directly boost your sales and downloads without even realizing. Experiment with new images, copy, and placement of your ‘buy’ buttons. Found inside – Page 18(Dylan, athird-grader) “Why would my students want to write on paper for their teacher to see, when they could write on their blog for the wholeworld to see?” (Kathy Cassidy, teacher) Objectives of This Chapter This chapter is designed ... Serve existing community. The website goals in this article (they’re coming, I promise) are all mid-term goals. Do you know why your website or mobile app exists and does everyone at your organization agree on the key objectives? Follow these seven steps to start your own blog: Name your blog. Make sure the landing page you’re sending people to actually converts, and tweak it until it does. Are they active and engaged? Instead, by offering stepping stones of connectedness, customers can start by browsing your website and WordPress blog to learn more about you, your business and your knowledge base. You may want to practice your writing, create a following, establish your brand, or use blogging as a marketing tool to increase site traffic. Learn more: How To Build Your First Landing Page (+ 14 Tips To Optimize It For Conversions!). 7.2 Add your main blog topic and keywords. Found inside – Page 62You simply click “subscribe to feed,” and the output of a particular blog or website is automatically added to your reader. ... Like any communications initiative, your blog plan should include specific objectives and a strategy for ... Objectives: Providing quality content on your website, regularly adding new information, establishing trust, marketing your site on other websites and social media. You don’t need to reach more people, you just need to convince those already on your site. 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